May 13, 2010
TUMS Ad Promotes Big Tummies
While I was having a healthy breakfast the other morning, I became incensed at a particular TV commercial for TUMS.  TUMS itself is a fine product for relieving excess stomach acid, but that's NOT how the commercial was positioning the product.A man, standing in the evening rain, is looking through the glass into a restaurant, gazing hungrily and sadly while the cook is frying up a bunch of meat and pouring cheese all over it.  The music accentuates the man's painful disappointment.  The scene is a "take-off" on the situation where a starving child has his nose against the glass watching rich people dine, while his stomach has shrunken to the size of a raisin.It was not very funny.The next shot is of a TUMS bottle.  The shot after that is of the man who had been looking into the restaurant eating this ferociously unhealthy sandwich of meat fried in a ton of oil with artery-clogging cheese melted all over it.Not very funny, either.So, here is a product which is NOT being promoted as a rescue effort for someone struck with a little excess acid.  This product is now being promoted as an ENABLER of horrible eating habits (Hey!  Eat that rich, fattening food - because now we have a way to get you through it with minimal discomfort!) Since two thirds of Americans (including children) are fat or obese, this is so irresponsible that I am ALMOST speechless.  Showing people they can indulge in unbelievably unhealthy eating with the help of TUMS sounds like something you would see in a comedy movie, but not in an actual promotion of a supposedly healthy product.I liked it better when they were touting the amount of calcium in it for strong bones.It's not the fault of the TUMS tablets.  It's the fault of the greedy folks behind it, who are willing to let people hurt themselves, if it sells a tablet.

Posted by Staff at 1:07 AM